Next lecture from the Academy of Digital Technologies and Entrepreneurship GISU 2024

We are pleased to invite you to attend the next lecture of the Academy of Digital Technologies and Entrepreneurship programme, which will be held on Tuesday, 7 May, from 15:00 to 17:00 (Beijing time).

Topic of the lecture: Turning Ideas into Business

Lecturer: Professor Jorge Figueira from the University of Coimbra (Portugal)

This program aims to provide participants with a basic knowledge on how to align ideas with market or societal challenges to increase the probability of a greater impact in society. Program participants will receive training throughout the session on technology push and market pull approaches and presenting Needs Led innovation methodology and how to use that information to fine tune an idea into a business opportunity. At the end of the session, an online program will be presented as an example on how to foster an entrepreneurial mind set among the student community.

Professor Jorge Figueira graduated in 1997 in Chemical Engineering at the University of Coimbra, post-graduation in Business Sciences at University of Coimbra. He served as the University of Coimbra Tech Transfer Office Coordinator from 2003 to 2019 as executive coordinator of the regional Innovation Ecosystem, with responsibilities for pipeline management; catalyse and monitor the ecosystem; interface for innovation and knowledge transfer issues; R&D results commercial development; IP porGolio managing and licensing. He has been involved in several EITHealth and Innostars activities and roles since 2016, namely EITHealth Supervisory Board Member and Innostars Chairman. Since 2019 he is coordinating the University of Coimbra R&D International Networks and the pedagogical innovation unit